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Dec 25, 2023

AC Milan and international lifestyle brand New Era have announced a new partnership, launching an exclusive collection of headwear celebrating the history of the Rossoneri.

The partnership joins two iconic brands that have shaped the world of sports and lifestyle for more than a century, cementing New Era’s status as the global leader in headwear and demonstrating AC Milan’s growing impact across sport, fashion, and entertainment.

The debut collection features a range of classic New Era styles, available in AC Milan’s traditional red and black along with a selection of seasonal colourways targeting lifestyle consumers. Each style features AC Milan’s club crest alongside New Era’s iconic flag logo. The collection will be available to purchase from both New Era and AC Milan online stores and outlets from 30th June 2023 with further styles launching throughout the season.

An exclusive limited edition run of 123 59FIFTY caps, New Era’s most elevated headwear silhouette, will be released on 5th July 2023, highlighting the 123 years since AC Milan was founded in 1899. The fitted style features a black cotton base embroidered to highlight the Club’s seven UEFA Champions League titles and featuring the team’s tagline ‘We The Many’.

To celebrate the launch of the new partnership, AC Milan and New Era will host a special event on Wednesday 5th July at Slam Jam Milano Store, in the heart of Milan’s Brera district. The event, which will start at 19:00 and will be free to attend, will provide the opportunity for fans to purchase the new collection and personalise their headwear with a selection of distinctive patches – to create their own unique piece of sport and fashion culture.

AC MilanNew Eratwo iconic brandsexclusive limited edition run of 123 59FIFTY capswill host a special event on Wednesday 5th July at Slam Jam Milano Store